B2B cold emailSystem status · Live
Your Prospects Aren't Ignoring You.
You Just Haven't Said Anything Worth Replying To.
We study your prospects, your market, and your best customers, then write outreach so specific it feels hand-written. Because it basically is.
30 min call/No obligation/Proposal follows
Value exchange / 30 minProposal.preview · Draft
Book a call and we'll send you a personalized proposal with:
01
3-5 buying signals specific to your market that tell you exactly when a prospect is ready to buy
02
A list of companies in your market that match your best customers
Target market
Your ICP, segmented and ranked
Buying signals (live)
Matching companies
15-20 matched to your ICP
Delivered
After the call
02 — Proof · Cross-client dataVerified
01 Revenue generated
$0.00M
in client revenue generated
02 Positive responses
0+
positive responses in 2025
03 Response rate
0x
the industry response rate
03 — The diagnosisWhy most outreach fails
Three reasons your campaigns aren't converting.
Each compounds the last. Wrong people, wrong message, no system. Most outreach gets all three wrong before anyone presses send.
01 / List
Your list is wrong before you write a word.
Export from any database. Half the contacts have changed roles. Companies tagged the wrong industry. Some of those people will be the assistants to the c-suite. None of it updates in real time. You're building campaigns on bad data.
acme.co · vp_sales
stale.io · changed_role
north.io · cmo
old.co · wrong_industry
forge.ai · founder
ghost.io · no_reply_addr
02 / Message
A first name isn't personalization.
If you don't know their business, their customers, or what's actually working for them, you have nothing real to say. Your prospect can tell the difference between an email meant for them and a template sent to a list.
Hi {first_name}, I noticed {company} is in the {industry} space and... ×
03 / System
One angle, no system, no answers.
One sequence sent to one list. No objections handled. No idea if they already have someone doing the job. When it fails, there's nothing to learn from because nothing was tested.
04 — How we do itSystem architecture
A system, not a service.
Four modules that map directly to the failures above. List, message, testing, timing. Each one engineered around your business, not ours.
Cold email doesn't fail because of bad writers. It fails because of bad data. When you know enough about a prospect, the email writes itself.
01 Playbook
We build your playbook, not ours.
Before we write a single email, we build a complete outbound strategy from scratch for your business. We study your best customers, map your market into segments ranked by fit and intent, define who to target and who to skip, and identify the specific criteria that separate your ideal buyer from everyone else.
Your playbook includes segment prioritization, persona mapping, exclusion rules so no prospect gets hit twice, and a targeting framework that narrows from your total market down to the exact right companies. A full custom GTM strategy built like we're on your team.
02 Research
Research that becomes the email.
For every prospect on your list, we pull specific data about their business: their operations, their customers, what tools they're running, how their team is structured, what's working for them, and what's changing. This research isn't a separate step from the copywriting. It IS the copywriting.
Every email we send references something specific to that prospect's situation. Not their company name. Their actual business.
03 Testing
Multiple angles, one answer.
We test systematically, starting with what matters most. The first thing we validate is list targeting: are we reaching the right companies? Once that's dialed in, we test the offer itself, the value proposition that earns a reply. Then we work backwards through the email: the angle, the framing, the opener, down to the smallest details.
We rotate value props across the email sequence. Email 1 might lead with revenue. Email 2 shifts to time savings. Email 3 opens a fresh thread with a different approach. If the first angle didn't land, the second one might, because the prospect's problem didn't change, but the framing did.
04 Timing
Timing, not just targeting.
Finding the right companies isn't enough. We track specific events that tell us a company is likely ready to have a conversation right now. A new hire in a role that didn't exist last quarter. A competitor's customer whose contract is up. A public commitment with a deadline they can't meet without help.
These signals are ranked by intent level: some indicate an active, urgent problem; others tell us someone is starting to pay attention. The outreach adapts to the signal.
Why NerasVenture
Six things you get from day one that you can't get from a single in-house hire or an AI tool.
01
Custom strategy for every company
Every client gets a full outbound playbook built from their market, their customers, and their competitive landscape. Segment prioritization, persona mapping, targeting criteria, campaign angles. Built from scratch for how you sell and who you sell to.
02
A fraction of the cost of building in-house
Hiring an SDR means $80-120K/year in salary, tools, and overhead, plus 3-6 months of ramp. With us, campaigns launch in weeks and first meetings typically land in week 3. Full team output at a fraction of the cost.
03
40+ databases and custom research
We pull from over 40 data sources, plus web research and manual digging from places traditional databases can't reach. Company filings, project pages, supplier relationships, team changes, regulatory exposure.
04
We handle everything. You just close.
From building the playbook to researching prospects to writing emails to managing replies to booking meetings on your calendar. The only thing you do is show up to the call and close.
05
Flat pilot, no per-meeting fees
One flat fee for the two-month pilot covers infrastructure, data, research, copy, and reply handling. No per-meeting fees, so every meeting we bring during the pilot comes at no extra cost. At the end of the pilot we review the numbers together and agree on what continuing looks like.
06
Years of cold email expertise, built in
We've spent years testing what works across industries, offers, and audiences. What converts, what gets ignored, what lands in spam, what earns a reply. You get all of that from day one.
05 — Case studiesVerified campaign data
Four markets. One system.
A sample of our campaigns, picked for the range of markets, not the best numbers. Every figure comes from the dashboards below.
Case 01 · PR firm · Client since April 2024Active
$3.84M
in client revenue generated
64
deals closed
0
outbound before we started
Before us, they weren't running outbound. Referrals and LinkedIn DMs, that was it. We built the outbound channel from zero.
Low volume. Narrow targeting. Every prospect researched, every email written to land like a person sent it, not a sequence.
Since April 2024, our campaigns have sourced 64 paying clients. That's $3.84M in generated revenue off a channel that didn't exist before we showed up.
Three campaigns. Same approach. Three audiences.
| Campaign | Contacted | Replied | Opportunities |
|---|---|---|---|
| Campaign 01 | 1,527 | 250 | 80 |
| Campaign 02 | 837 | 112 | 34 |
| Campaign 03 | 369 | 71 | 28 |
Across three campaigns: 2,733 leads contacted. 433 replies. 142 qualified opportunities booked to their calendar.
What the reply quality actually looks like.
A positive reply is someone raising their hand for a meeting. Industry benchmark: roughly 1 positive per 350 leads. Our campaigns for this client land between 1 in 7 and 1 in 26.
Set 01+43.0%
43.04%
Leads1,042
Reply rate22.74%
Positive102
Set 02+54.1%
54.05%
Leads487
Reply rate15.20%
Positive40
Set 03+59.3%
59.26%
Leads140
Reply rate31.03%
Positive16
Set 04+38.8%
38.75%
Leads510
Reply rate15.69%
Positive31
Set 05+28.2%
28.21%
Leads866
Reply rate18.01%
Positive44
Two years. Still running. Still booking meetings every week. That's what happens when targeting is narrow, research is real, and the emails sound like they came from someone who actually read their website.
Case 02 · Grant funding consultancy · Client since June 2026Active
0
positive replies from 40,000+ cold emails before us
17
qualified meetings in the two-month pilot
68
meetings in the first month after the pilot
They help early-stage companies win non-dilutive funding. Before us, their pipeline came from long webinars that produced traffic, not bookings. They had tried cold email themselves: more than 40,000 emails sent, zero positive replies. Same market, same offer. We rebuilt the channel from scratch: two months of pilot, 17 qualified meetings, every one inside the profile we agreed on. They signed the next phase without hesitation. The first month after the pilot, the same system booked 68.
| Campaign | Contacted | Replied | Reply rate | Positive | Positive share |
|---|---|---|---|---|---|
| Campaign 01 | 433 | 45 | 10.4% | 32 | 71.1% |
| Campaign 02 | 3,000 | 194 | 6.5% | 139 | 71.6% |
Seven in ten replies were positive. Not "unsubscribe", not "wrong person". Founders asking for the call.
Case 03 · Healthcare SaaS · US and Canada
$700
per lead from ads before us. Cold email had never worked.
6,562
physicians contacted
64
raised their hand
Practicing physicians are the market every outbound agency tells you to skip. Agencies that work it put the reply rate at 0.5 to 1.5%, and one meeting per 600 to 900 emails counts as good. This company had tried cold email and got nothing. What worked was ads, at about $700 a lead. They had no US presence. We built campaigns to practicing physicians across the US, then expanded into Canada province by province. Their team's only job was to take the calls.
| Campaign | Contacted | Replied | Reply rate | Positive |
|---|---|---|---|---|
| Campaign 01 | 4,720 | 174 | 3.7% | 40 |
| Campaign 02 | 1,842 | 89 | 4.8% | 24 |
6,562 physicians contacted, 263 replied, 64 asked for the call. A 4.0% reply rate in a market where 1% is normal, and each lead at a fraction of what ads cost them, fully handled, from another country.
Case 04 · Digital agency
2
clients closed in 65 days
6 figures
in combined revenue
0
outbound before we started
They weren't running cold outbound. We built campaigns across multiple verticals, targeting different audiences for their services. Two deals closed within the first 65 days, bringing in six figures of combined revenue from a channel that didn't exist before.
"I work in business development at a growing digital agency. Neras has been our cold email partner for more than six months, and we've been consistently impressed with their efforts. They are always exploring new technology and tactics, and they listen carefully to feedback, adjusting their style and approach accordingly."
"Neras has built large, but highly curated, prospect lists of relevant companies across multiple target industries, many of which we likely would not have identified on our own. We're continuing to connect with these prospects through thoughtful, highly personalized outreach that feels genuinely handwritten."
JJeff M.
Business Development
06 — Social proofUnedited replies
What prospects actually say when they reply.
No hand-picked testimonials. These are real replies from real prospects, pulled from real campaigns.
Re: PitchReply
My absolute favorite pitch, ever. You win.
1–9 of 27
Some of the dashboards behind the numbers.
1–6 of 22
07 — ProcessWeek by week
How it works once we start.
Three weeks to launch. Most clients see their first qualified meeting in week three.
Week 01
Deep dive and infrastructure.
We study your business, customers, market, and competitors. We start building your outbound playbook. At the same time, we set up your email infrastructure, dedicated domains, inboxes, warmup, and deliverability so everything is ready to send.
Week 02
Strategy review and build.
We schedule a strategy review call. You see the full plan, the targeting, the angles, the messaging. If something doesn't align, we adjust. Once approved, we build the campaigns and finalize everything for launch.
Week 03
Campaigns go live.
First replies start coming in. We handle responses and book qualified meetings directly to your calendar. You show up to the call.
Week 04+
Test, optimize, scale.
New angles, new segments, more volume on what's working. We don't stop optimizing because the campaign is live. That's when the real work starts.
08 — FAQPreemptive objections
Questions we usually get on the call.
Six things prospects ask before they sign. Answered up front so you don't have to.
01We've tried cold email before. It didn't work.+
It usually comes down to one of two things. Either the targeting was off, meaning you were reaching people who weren't in a buying window, or the messaging was generic enough that prospects had no reason to reply. We approach both differently. We track real-time signals that tell us when a company is likely ready to buy, and every email references something specific to that prospect's business.
02How do you charge?+
We start with a two-month pilot. One flat fee for the full pilot, and we split the resource cost with you: it covers the sending infrastructure, the data, the research, the copy, and the meeting handling. No per-meeting fees, so every meeting we book during the pilot comes at no extra cost. At the end of the pilot we review the numbers together and agree on what continuing looks like. No long-term contracts. We take on 4 pilots a month, so availability depends on the slots left.
03Do you use AI?+
Yes, for specific parts of the research and writing. Short, targeted tasks. But everything runs through our process and gets reviewed. We don't just hand it off to a machine and hope for the best. AI is a tool in our system, not the system itself.
04How long until we see meetings?+
Campaigns typically launch in week 3 after onboarding. Most clients see their first qualified meetings that same week.
05How much involvement does this require from our team?+
Minimal. We handle everything from strategy to list building to copywriting to reply management to booking. You show up to the meeting and close. The only time we need you is the initial deep dive and the strategy review call in week 2. After that, you get weekly reporting on campaign performance and pipeline.
06What counts as a qualified meeting?+
A prospect who matches the targeting criteria we agreed on during the strategy phase, responded positively to the outreach, and showed up to the call with a meaningful conversation. We don't count no-shows, and we don't book people who aren't a fit just to hit a number.
09 — Book a callCalendar live
Ready to See What We'd Build for You?
Book a call. We'll walk through how this would work for your business.
30 min call/No obligation/Opens in Google Calendar