We study your prospects, your market, and your best customers, then write outreach so specific it feels hand-written. Because it basically is.
Each compounds the last. Wrong people, wrong message, no system. Most outreach gets all three wrong before anyone presses send.
Export from any database. Half the contacts have changed roles. Companies tagged the wrong industry. Some of those people will be the assistants to the c-suite. None of it updates in real time. You're building campaigns on bad data.
If you don't know their business, their customers, or what's actually working for them, you have nothing real to say. Your prospect can tell the difference between an email meant for them and a template sent to a list.
One sequence sent to one list. No objections handled. No idea if they already have someone doing the job. When it fails, there's nothing to learn from because nothing was tested.
Four modules that map directly to the failures above. List, message, testing, timing. Each one engineered around your business, not ours.
Before we write a single email, we build a complete outbound strategy from scratch for your business. We study your best customers, map your market into segments ranked by fit and intent, define who to target and who to skip, and identify the specific criteria that separate your ideal buyer from everyone else.
Your playbook includes segment prioritization, persona mapping, exclusion rules so no prospect gets hit twice, and a targeting framework that narrows from your total market down to the exact right companies. A full custom GTM strategy built like we're on your team.
For every prospect on your list, we pull specific data about their business: their operations, their customers, what tools they're running, how their team is structured, what's working for them, and what's changing. This research isn't a separate step from the copywriting. It IS the copywriting.
Every email we send references something specific to that prospect's situation. Not their company name. Their actual business.
We test systematically, starting with what matters most. The first thing we validate is list targeting: are we reaching the right companies? Once that's dialed in, we test the offer itself, the value proposition that earns a reply. Then we work backwards through the email: the angle, the framing, the opener, down to the smallest details.
We rotate value props across the email sequence. Email 1 might lead with revenue. Email 2 shifts to time savings. Email 3 opens a fresh thread with a different approach. If the first angle didn't land, the second one might, because the prospect's problem didn't change, but the framing did.
Finding the right companies isn't enough. We track specific events that tell us a company is likely ready to have a conversation right now. A new hire in a role that didn't exist last quarter. A competitor's customer whose contract is up. A public commitment with a deadline they can't meet without help.
These signals are ranked by intent level: some indicate an active, urgent problem; others tell us someone is starting to pay attention. The outreach adapts to the signal.
Six things you get from day one that you can't get from a single in-house hire or an AI tool.
Every client gets a full outbound playbook built from their market, their customers, and their competitive landscape. Segment prioritization, persona mapping, targeting criteria, campaign angles. Built from scratch for how you sell and who you sell to.
Hiring an SDR means $80-120K/year in salary, tools, and overhead, plus 3-6 months of ramp. With us, campaigns launch in weeks and we typically see meetings in the first week. Full team output at a fraction of the cost.
We pull from over 40 data sources, plus web research and manual digging from places traditional databases can't reach. Company filings, project pages, supplier relationships, team changes, regulatory exposure.
From building the playbook to researching prospects to writing emails to managing replies to booking meetings on your calendar. The only thing you do is show up to the call and close.
Monthly fee covers infrastructure, strategy, and ongoing optimization. After that, we only charge when we book a meeting and the prospect shows up. Walk away anytime after the initial setup period. We earn your business every month.
We've spent years testing what works across industries, offers, and audiences. What converts, what gets ignored, what lands in spam, what earns a reply. You get all of that from day one.
Every number on this page comes from real campaign dashboards. The depth of one, the breadth of three.
Before us, they weren't running outbound. Referrals and LinkedIn DMs, that was it. We built the outbound channel from zero.
Low volume. Narrow targeting. Every prospect researched, every email written to land like a person sent it, not a sequence.
Since April 2024, our campaigns have sourced 64 paying clients. That's $3.84M in generated revenue off a channel that didn't exist before we showed up.
A positive reply is someone raising their hand for a meeting. Industry benchmark: roughly 1 positive per 350 leads. Our campaigns for this client land between 1 in 7 and 1 in 26.
They weren't running cold outbound. We built campaigns across multiple verticals, targeting different audiences for their services. Two deals closed within the first 65 days, bringing in six figures of combined revenue from a channel that didn't exist before.
"I work in business development at a growing digital agency. Neras has been our cold email partner for more than six months, and we've been consistently impressed with their efforts. They are always exploring new technology and tactics, and they listen carefully to feedback, adjusting their style and approach accordingly."
"Neras has built large, but highly curated, prospect lists of relevant companies across multiple target industries, many of which we likely would not have identified on our own. We're continuing to connect with these prospects through thoughtful, highly personalized outreach that feels genuinely handwritten."
18 physicians raised their hand. In the market everyone says can't be cold emailed.
The industry average response rate for cold outreach to physicians is 1-5%. Most agencies won't even attempt it. The company had never run outbound before and had no presence in the US market. We built campaigns targeting practicing physicians across the US. 2,239 contacted. 18 responded with interest. Their first outbound channel, in the hardest market to crack, from another country.
No hand-picked testimonials. These are real replies from real prospects, pulled from real campaigns.
"I receive 10+ pitches every day... I like yours because 1) you've spent time understanding what I do, 2) you are thoughtful about my options, and 3) you are upfront about the results you obtain."
"this was a really good email, as you can see, I saved it. Which I don't normally do."— Anne
"I don't normally respond to cold call emails out of the blue but your detailed message intrigued me, certainly enough to send a thank you for taking the time to be accurate and thoughtful."
"I almost invariably delete random marketing pitches. Yours caught my eye b/c you at least give the impression of having perused one of my books."— Mark
"I generally delete these pitches, but have to say, this is well done."— Dave
"Thank you for the email and for getting the name of our film and movement right. That attention to detail caught my eye."
"My absolute favorite pitch, ever. You win."
"This was the most thoughtful pitch I've gotten in a long time."— Mark
"I rarely have time to respond to sales emails such as yours but certainly appreciate the creative time you took."
"This is a pretty good cold outreach and I'm intrigued."— Wayne
Three weeks to launch. Most clients see their first qualified meeting in week three.
We study your business, customers, market, and competitors. We start building your outbound playbook. At the same time, we set up your email infrastructure, dedicated domains, inboxes, warmup, and deliverability so everything is ready to send.
We schedule a strategy review call. You see the full plan, the targeting, the angles, the messaging. If something doesn't align, we adjust. Once approved, we build the campaigns and finalize everything for launch.
First replies start coming in. We handle responses and book qualified meetings directly to your calendar. You show up to the call.
New angles, new segments, more volume on what's working. We don't stop optimizing because the campaign is live. That's when the real work starts.
Six things prospects ask before they sign. Answered up front so you don't have to.
Book a call. We'll walk through how this would work for your business.